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Spider-Man Day in Marvel Rivals is a limited store tab running July 31 through August 13 that bundles four new MCU-inspired costumes, headlined by a Spider-Man: Brand New Day skin that covers both Spider-Man and Hulk at once. This guide lists every skin in the drop, what quality they are, who they’re for, and how to actually get them — including the free Units you can grab in Times Square before you spend a single one on the store.
TL;DR
- Spider-Man Day store tab is live July 31 – August 13, tied to the Spider-Man: Brand New Day movie release
- The Brand New Day skin drop includes FOUR costumes: Spider-Man, Hulk, Scarlet Witch, and Winter Soldier — all Epic quality
- The Brand New Day movie skin theme covers two characters, Spider-Man and Hulk, not just Spider-Man
- Official per-bundle pricing hadn’t been posted at launch; past MCU Epic bundles have run in the 1,600 – 1,800 Units range
- You can bank 100 free Units and an exclusive spray from the Times Square event, which runs through August 27
What Is Spider-Man Day in Marvel Rivals?
Spider-Man Day is a themed storefront event Marvel Rivals added alongside its July 30 patch, timed to the real-world release of the Spider-Man: Brand New Day film. Spider-Man Day kicks off on July 31st with a dedicated store tab and the return of the Peter Parker: The Photographer bundle. It sits inside the same content wave as the game’s new Avengers: Age of Ultron PvE mode, which is worth understanding on its own if you haven’t touched the mode yet — check the Age of Ultron PvE mode guide for how that chapter actually plays.
The tab isn’t just Spider-Man cosmetics. The Spider-Man: Brand New Day skin for Spider-Man, Spider-Man: Brand New Day skin for Hulk, Avengers: Age of Ultron skin for Scarlet Witch, and Captain America: The Winter Soldier skin for Winter Soldier are launching together. Per official Marvel Rivals patch notes, all four ship at Epic quality.
| Skin | Quality | Character |
|---|---|---|
| Spider-Man: Brand New Day | Epic | Spider-Man |
| Spider-Man: Brand New Day | Epic | Hulk |
| Avengers: Age of Ultron | Epic | Scarlet Witch |
| Captain America: The Winter Soldier | Epic | Winter Soldier |
Where to Get the Spider-Man Day Skins
All four skins live in the same place: the Store’s Featured section, under the dedicated Spider-Man Day tab that unlocked on release. Launch Marvel Rivals, go to the “Store” section, look for the skins in the “Featured” section, select the bundle you want and purchase it, and make sure you have enough Units before making your purchase. Each costume ships bundled with extras — an MVP animation and an emote for the Spider-Man skin have been confirmed, matching the pattern NetEase has used for prior MCU drops, where bundles typically also include a spray and nameplate.
There’s no free unlock path for the skins themselves — they’re store purchases, paid in Units or the premium Lattice currency, converted 1:1 if you top up. What IS free is the Units you can stack toward that purchase through the parallel Times Square event, covered below.
| Source | What You Get | Requirement | Who It Suits |
|---|---|---|---|
| Spider-Man Day store tab | The four new Epic bundles | Units or Lattice | Players who want the skin now |
| Times Square photo op | 100 Units, instantly | Group photo with event NPCs | Everyone, zero cost |
| Times Square screening | Exclusive spray | Watch clips 2 minutes straight | Everyone, zero cost |
| Battle Pass / Achievements | General Units income | Ongoing progression | Long-term collectors |
Step-by-Step: Spider-Man Day and Free Units Walkthrough
Follow this sequence to get it done fast.
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1
Open the Store's Featured tab
from the main menu, go to Store and look for the Spider-Man Day banner among the featured bundles.
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2
Check your Units balance first
before buying anything, note what you already have so you know the gap you need to close.
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3
Head to Times Square for the photo op
find the iconic scene photo walls outside the Avengers' Gift Shop and take a group photo with the NPCs there for an instant 100 Units.
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4
Watch the Age of Ultron screening
stand at the viewing area and watch the highlights reel continuously for two minutes to unlock the exclusive spray.
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5
Return to the store and buy your bundle
pick individual skins or the full set if a combined bundle is offered, and confirm before August 13 while the tab is still live.
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6
Equip through the Heroes tab
once purchased, the costume sits in your inventory; equip it on the relevant hero before your next match.
Best Ways to Farm Free Units During Spider-Man Day
If you’re trying to close the gap between what you have and what a bundle costs, the honest answer is that Marvel Rivals doesn’t hand out huge free Units drops often — the Times Square event is the standout freebie running right now.
Tip
Do the Times Square photo op and screening before you touch the store. It costs a couple of minutes, it’s guaranteed, and it directly offsets whatever bundle you’re eyeing.
| Method | Speed | Effort | Best For |
|---|---|---|---|
| Times Square group photo | Instant | Low | Quick, guaranteed 100 Units |
| Times Square screening | 2 minutes | Low | Cosmetic spray, not currency |
| Battle Pass progression | Ongoing, seasonal | Medium | Steady Units over weeks |
| Achievements / challenges | Variable, one-time | Medium | Completionists chasing every source |
Spider-Man Day Rewards and What You Unlock
Beyond the skins themselves, the bundles carry the usual layered extras — the Spider-Man costume in particular has a dedicated MVP animation and emote confirmed alongside the model, on top of the movie-accurate web pattern and eye lens detailing NetEase highlighted in the reveal trailer.
The Brand New Day Skin Is Actually Two Skins
This is the part people miss searching for “Spider-Man Brand New Day skin”: it isn’t a single costume. Spider-Man’s costume adapts the comic-accurate suit from the movie, while Hulk’s shows a side of the character not yet shown in the film’s marketing: Smart Hulk. Both are sold as separate Epic bundles under the same “Spider-Man: Brand New Day” name, so if you only bought the Spider-Man one, the Hulk version is a distinct purchase, not a bonus that comes with it.
Scarlet Witch and Winter Soldier Aren’t Random Filler
The other two skins in the drop aren’t Spider-Man-themed at all. Skins for Winter Soldier and Scarlet Witch inspired by Captain America: The Winter Soldier and Avengers: Age of Ultron are also available in the same window, and Winter Soldier’s has been requested by fans since launch. They’re bundled into the same release window because it’s the last major skin drop before Season 9.5, not because they connect to the movie.
| Reward | How You Get It | Why It Matters |
|---|---|---|
| Spider-Man: Brand New Day costume | Store bundle | Movie-accurate suit, one of Spider-Man's few classic-style skins |
| MVP animation and emote | Included in the Spider-Man bundle | Cosmetic flair tied specifically to this costume |
| 100 free Units | Times Square photo op | Direct discount toward any store purchase |
| Exclusive spray | Times Square screening | Permanent cosmetic, no currency cost |
Common Misconceptions About Spider-Man Day
Myth: It’s Only a Spider-Man Skin
The name is misleading. The drop bundles four separate Epic costumes across four heroes — Spider-Man, Hulk, Scarlet Witch, and Winter Soldier — not one Spider-Man item. If you’re only browsing the Spider-Man page in the hero customization menu, you’ll miss the other three entirely.
Myth: The Times Square Event Is Repeatable for Infinite Units
The group photo reward reads as an instant, one-time grant rather than a farmable loop — there’s no indication in the patch notes that repeating the photo op stacks more Units. Treat it as a single 100-Unit top-up, not a grind.
Myth: The Store Tab and the PvE Event Are the Same Thing
Spider-Man Day (the store tab) and the Avengers: Age of Ultron PvE chapter are two different systems that just happen to share a launch window. The skins live in the store; the free Units and spray live in the Times Square hub tied to the PvE content drop, which pairs well with checking how Team-Ups work if you’re jumping into the mode itself.
Our Take: Is the Spider-Man Day Drop Worth It?
Our Take
The free side of this event is worth doing regardless; the paid side depends entirely on how much you care about the specific costumes.
The Times Square detour costs almost nothing and hands over a guaranteed 100 Units plus a spray, so there’s no real reason to skip it even if you have zero interest in any of the four skins. That part of the event is a clean, low-effort win.
The bundles themselves are a tougher call. Reactions to the Spider-Man suit specifically have been mixed, with some fans stating it looks too close to Spidey’s default skin in Marvel Rivals for a paid Epic release. The Hulk, Scarlet Witch, and Winter Soldier costumes have landed better by comparison. Since bundle pricing hadn’t been finalized at launch and Season 9.5 begins next week, it’s worth checking the in-store price before assuming it lines up with older MCU drops.
Warning
Whether this exact drop returns after August 13 is unconfirmed. NetEase hasn’t stated the skins go into a permanent rotation, so if you want them, the safest assumption is that this window is your shot — not a guaranteed rerun later.